/* ============================================================
   RankROI — premium editorial design system
   Inspiration: world-class business publications. Serif display
   headlines, hairline rules, ink-on-paper palette, one accent.
   ============================================================ */
:root {
  --paper: #ffffff;
  --paper-soft: #f7f6f3;
  --ink: #111213;
  --ink-2: #4c4f54;
  --ink-3: #676a70;           /* meets WCAG AA 4.5:1 on white */
  --rule: #e4e2dd;
  --rule-dark: #111213;
  --accent: #0a5c46;          /* deep money-green, used sparingly */
  --accent-ink: #0a5c46;
  --serif: "Fraunces", "Georgia", "Times New Roman", serif;
  --sans: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; margin: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.68;
  font-size: 1.0425rem;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--ink); text-decoration: none; }
a:hover { color: var(--accent); }

.container { max-width: 1180px; margin: 0 auto; padding: 0 28px; }
.container-narrow { max-width: 720px; margin: 0 auto; padding: 0 28px; }
.section { padding: 64px 0; }

.skip-link { position: absolute; left: -9999px; }
.skip-link:focus { left: 12px; top: 12px; background: var(--paper); padding: 10px 16px; z-index: 100; border: 1px solid var(--ink); }

/* ---------- Masthead ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgb(255 255 255 / .96);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--ink);
}
.nav-wrap { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand:hover { color: var(--ink); }
.nav-list { display: flex; align-items: center; gap: 34px; list-style: none; padding: 0; }
.nav-list a {
  color: var(--ink); font-weight: 600; font-size: .8rem;
  text-transform: uppercase; letter-spacing: .12em;
  padding-bottom: 3px; border-bottom: 2px solid transparent;
}
.nav-list a:hover { border-bottom-color: var(--accent); color: var(--ink); }
.nav-cta {
  border: 1px solid var(--ink) !important; border-bottom: 1px solid var(--ink) !important;
  padding: 10px 20px !important;
  transition: background .15s ease, color .15s ease;
}
.nav-cta:hover { background: var(--ink); color: #fff !important; }
.nav-toggle { display: none; border: 0; background: none; }
/* Visible keyboard focus everywhere (WCAG 2.2 focus-visible) */
a:focus-visible, button:focus-visible, input:focus-visible,
textarea:focus-visible, select:focus-visible, summary:focus-visible, [tabindex]:focus-visible {
  outline: 3px solid var(--accent); outline-offset: 2px; border-radius: 2px;
}
/* Sticky-header offset so TOC jumps don't hide headings under the nav */
h2[id], h3[id], [id].faq-item, .faq-section, #main :target { scroll-margin-top: 96px; }

/* ---------- Front page: masthead (hero + featured) ---------- */
.kicker {
  display: inline-block;
  font-size: .72rem; font-weight: 700; text-transform: uppercase;
  letter-spacing: .14em; color: var(--accent); margin-bottom: 10px;
}
.byline { font-size: .84rem; color: var(--ink-3); }

.home-masthead {
  background:
    radial-gradient(120% 90% at 88% 8%, rgb(10 92 70 / .07), transparent 42%),
    linear-gradient(180deg, var(--paper-soft), var(--paper) 92%);
  border-bottom: 1px solid var(--rule);
}
.masthead-grid {
  display: grid; grid-template-columns: 1.02fr .98fr; gap: 64px; align-items: center;
  padding-top: 72px; padding-bottom: 76px;
}
.hero-eyebrow {
  font-size: .74rem; font-weight: 700; text-transform: uppercase;
  letter-spacing: .16em; color: var(--accent); margin-bottom: 22px;
}
.hero-h {
  font-family: var(--serif); font-weight: 600;
  font-size: clamp(2.5rem, 4.4vw, 3.7rem); line-height: 1.04;
  letter-spacing: -.022em; margin-bottom: 22px;
}
.hero-em { color: var(--accent); }
.hero-sub { font-size: 1.14rem; line-height: 1.6; color: var(--ink-2); max-width: 46ch; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin: 30px 0 38px; }
.proof-strip {
  display: flex; gap: 0; list-style: none; padding: 26px 0 0; margin: 0;
  border-top: 1px solid var(--rule);
}
.proof-strip li {
  display: flex; flex-direction: column; gap: 6px; padding: 0 26px;
  border-left: 1px solid var(--rule);
}
.proof-strip li:first-child { padding-left: 0; border-left: 0; }
.proof-n { font-family: var(--serif); font-size: 1.9rem; font-weight: 600; color: var(--ink); line-height: 1; }
.proof-l { font-size: .74rem; text-transform: uppercase; letter-spacing: .08em; color: var(--ink-3); line-height: 1.35; }

/* Featured story card in the masthead */
.hero-feature {
  background: var(--paper); border: 1px solid var(--rule);
  box-shadow: 0 24px 60px -32px rgb(17 18 19 / .28);
  transition: transform .2s ease, box-shadow .2s ease;
}
.hero-feature:hover { transform: translateY(-4px); box-shadow: 0 34px 70px -30px rgb(17 18 19 / .34); }
.hero-feature a { display: block; color: inherit; }
.hero-feature-media { display: block; position: relative; overflow: hidden; border-bottom: 1px solid var(--rule); }
.hero-feature-media img { display: block; width: 100%; aspect-ratio: 1200/630; object-fit: cover; }
.hero-feature-tag {
  position: absolute; top: 14px; left: 14px;
  background: var(--accent); color: #fff; font-size: .68rem; font-weight: 700;
  text-transform: uppercase; letter-spacing: .12em; padding: 6px 12px;
}
.hero-feature-body { display: block; padding: 26px 28px 28px; }
.hero-feature-h {
  font-family: var(--serif); font-weight: 600; font-size: clamp(1.5rem, 2.4vw, 1.95rem);
  line-height: 1.16; letter-spacing: -.01em; margin: 8px 0 12px;
}
.hero-feature:hover .hero-feature-h { color: var(--accent); }
.hero-feature-dek { display: block; color: var(--ink-2); font-size: .98rem; line-height: 1.55; margin-bottom: 16px; }

/* ---------- The Latest (3-up row) ---------- */
.latest-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
.latest-item { border-top: 2px solid var(--ink); }
.latest-item + .latest-item { border-left: 1px solid var(--rule); }
.latest-item a { display: block; padding: 22px 28px 8px 0; color: inherit; height: 100%; }
.latest-item + .latest-item a { padding-left: 28px; }
.latest-num { font-family: var(--serif); font-size: 1.4rem; font-weight: 500; color: var(--rule); }
.latest-item h3 { font-family: var(--serif); font-weight: 600; font-size: 1.28rem; line-height: 1.22; margin: 6px 0 12px; }
.latest-item a:hover h3 { color: var(--accent); }
.latest-meta { font-size: .8rem; color: var(--ink-3); }

/* ---------- Rule heads & story grid ---------- */
.rule-head {
  display: flex; justify-content: space-between; align-items: baseline;
  border-top: 2px solid var(--ink); padding-top: 14px; margin-bottom: 34px;
}
.rule-head h2 {
  font-size: .82rem; font-weight: 700; text-transform: uppercase; letter-spacing: .18em;
}
.rule-head a { font-size: .84rem; font-weight: 600; color: var(--ink-2); }
.rule-head a:hover { color: var(--accent); }
.story-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px 36px; }
.story a { display: block; color: inherit; }
.story-media { display: block; overflow: hidden; border: 1px solid var(--rule); margin-bottom: 16px; }
.story-media img { display: block; transition: transform .35s ease; }
.story a:hover .story-media img { transform: scale(1.04); }
.story h3 { font-family: var(--serif); font-weight: 600; font-size: 1.28rem; line-height: 1.22; margin: 4px 0 10px; }
.story a:hover h3 { color: var(--accent); }
.story-dek { color: var(--ink-2); font-size: .92rem; line-height: 1.5; margin-bottom: 12px; }

/* ---------- Legacy card grid (blog/category/related) ---------- */
.section-title {
  font-size: .82rem; font-weight: 700; text-transform: uppercase; letter-spacing: .18em;
  border-top: 2px solid var(--ink); padding-top: 14px; margin-bottom: 34px;
}
.card-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 44px 40px; }
.card { border-top: 1px solid var(--rule); }
.card > a { display: block; padding: 18px 0 0; color: inherit; }
.card h3, .card-title { font-family: var(--serif); font-weight: 600; font-size: 1.3rem; line-height: 1.22; margin: 10px 0 8px; }
.card > a:hover h3, .card > a:hover .card-title { color: var(--accent); }
.card p { color: var(--ink-2); font-size: .93rem; }
.card-meta { font-size: .8rem; color: var(--ink-3); display: flex; gap: 8px; align-items: center; flex-wrap: wrap; }

.featured-card { border-top: 2px solid var(--ink); }
.featured-link { display: block; padding: 22px 0 0; color: inherit; }
.featured-card h3 { font-family: var(--serif); font-weight: 600; font-size: clamp(1.6rem, 3.4vw, 2.4rem); line-height: 1.12; margin: 12px 0 12px; }
.featured-link:hover h3 { color: var(--accent); }
.featured-card p { color: var(--ink-2); max-width: 640px; }
.read-more { display: inline-block; margin-top: 14px; font-weight: 600; font-size: .88rem; color: var(--accent); }

/* ---------- Pills / topics ---------- */
.pill {
  display: inline-block; font-size: .72rem; font-weight: 700;
  text-transform: uppercase; letter-spacing: .12em; color: var(--accent);
}
.pill-link { padding: 6px 14px; border: 1px solid var(--rule); color: var(--ink-2); border-radius: 0; }
.pill-link:hover { border-color: var(--ink); color: var(--ink); }
.filter-row .pill-link { font-size: .74rem; }
.topic-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 20px; }
.topic-card {
  position: relative; border: 1px solid var(--rule); background: var(--paper);
  padding: 24px 26px 46px; color: inherit;
  transition: border-color .18s ease, box-shadow .18s ease, transform .18s ease;
}
.topic-card::before {
  content: ""; position: absolute; left: 0; top: 0; width: 100%; height: 3px;
  background: var(--accent); transform: scaleX(0); transform-origin: left;
  transition: transform .22s ease;
}
.topic-card:hover { border-color: var(--ink); box-shadow: 0 18px 40px -28px rgb(17 18 19 / .3); transform: translateY(-3px); color: inherit; }
.topic-card:hover::before { transform: scaleX(1); }
.topic-card h3 { font-family: var(--serif); font-size: 1.2rem; font-weight: 600; margin-bottom: 8px; }
.topic-card p { font-size: .88rem; color: var(--ink-2); line-height: 1.5; }
.topic-arrow { position: absolute; bottom: 18px; right: 22px; color: var(--ink-3); font-size: 1.1rem; transition: transform .15s ease, color .15s ease; }
.topic-card:hover .topic-arrow { transform: translateX(4px); color: var(--accent); }
.topic-card:hover h3 { color: var(--accent); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-block; padding: 14px 30px; font-weight: 600; font-size: .92rem;
  border: 1px solid var(--ink); background: transparent; color: var(--ink);
  cursor: pointer; letter-spacing: .02em;
  transition: background .15s ease, color .15s ease;
}
.btn:hover { background: var(--ink); color: #fff; }
.btn-primary { background: var(--ink); color: #fff; }
.btn-primary:hover { background: var(--accent); border-color: var(--accent); }
.btn-ghost { background: transparent; }
.btn-light { background: #fff; color: var(--ink); border-color: #fff; }
.btn-light:hover { background: transparent; color: #fff; }

/* ---------- Page heads (blog/category/static) ---------- */
.page-head { padding: 64px 28px 12px; }
.page-head h1 {
  font-family: var(--serif); font-weight: 600;
  font-size: clamp(2.2rem, 4.6vw, 3.4rem); line-height: 1.08; letter-spacing: -.015em;
  margin-bottom: 16px;
}
.hero-sub { font-size: 1.12rem; color: var(--ink-2); max-width: 640px; margin-bottom: 8px; }
.breadcrumbs { font-size: .8rem; color: var(--ink-3); margin-bottom: 22px; text-transform: uppercase; letter-spacing: .08em; }
.breadcrumbs a { color: var(--ink-3); }
.breadcrumbs a:hover { color: var(--accent); }
.filter-row { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 26px; }
.pagination { display: flex; gap: 12px; justify-content: center; margin-top: 48px; }

/* Old hero classes (kept for safety) */
.hero { padding: 72px 0; text-align: left; }
.eyebrow { text-transform: uppercase; font-size: .76rem; font-weight: 700; letter-spacing: .18em; color: var(--ink-3); margin-bottom: 16px; }
.hero h1 { font-family: var(--serif); font-size: clamp(2.2rem, 5vw, 3.6rem); line-height: 1.08; margin-bottom: 18px; }
.grad { color: var(--accent); }
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; }

/* ---------- Single post ---------- */
.post { padding-top: 64px; }
.post-head { border-bottom: 1px solid var(--rule); padding-bottom: 28px; margin-bottom: 8px; }
.post-head h1 {
  font-family: var(--serif); font-weight: 600;
  font-size: clamp(2.1rem, 4.8vw, 3.3rem); line-height: 1.08; letter-spacing: -.015em;
  margin: 14px 0 18px;
}
.post-head .pill-link { border: 0; padding: 0; color: var(--accent); font-weight: 700; }
.post-meta { color: var(--ink-3); font-size: .88rem; }
.post-meta strong { color: var(--ink); font-weight: 600; }
.post-hero-img { margin: 36px 0; }
.post-body { margin-top: 40px; font-size: 1.13rem; line-height: 1.75; }
.post-body h2 { font-family: var(--serif); font-weight: 600; font-size: 1.7rem; letter-spacing: -.01em; margin: 48px 0 16px; }
.post-body h3 { font-family: var(--serif); font-weight: 600; font-size: 1.32rem; margin: 34px 0 12px; }
.post-body p, .post-body ul, .post-body ol { margin-bottom: 20px; color: var(--ink-2); }
.post-body li { margin-bottom: 8px; }
.post-body strong { color: var(--ink); }
.post-body a { color: var(--accent); text-decoration: underline; text-underline-offset: 3px; }
.post-body blockquote {
  font-family: var(--serif); font-size: 1.35rem; line-height: 1.45; font-style: italic;
  border-left: 3px solid var(--ink); padding: 6px 0 6px 26px; margin: 32px 0; color: var(--ink);
}
.post-body img { margin: 28px 0; }
.post-body pre { background: var(--paper-soft); border: 1px solid var(--rule); padding: 20px; overflow-x: auto; font-size: .88rem; }

/* ---------- FAQ (AEO) ---------- */
.faq-section { margin-top: 64px; border-top: 2px solid var(--ink); padding-top: 18px; }
.faq-section h2 { font-size: .82rem; font-weight: 700; text-transform: uppercase; letter-spacing: .18em; margin-bottom: 10px; }
.faq-item { border-bottom: 1px solid var(--rule); }
.faq-item summary {
  font-family: var(--serif); font-weight: 600; font-size: 1.12rem;
  padding: 18px 34px 18px 0; cursor: pointer; list-style: none; position: relative;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after { content: "+"; position: absolute; right: 4px; top: 14px; color: var(--accent); font-size: 1.4rem; font-weight: 400; }
.faq-item[open] summary::after { content: "–"; }
.faq-item p { padding: 0 0 20px; color: var(--ink-2); max-width: 640px; }

/* ---------- Author box (E-E-A-T) ---------- */
.author-box { margin: 56px 0 24px; padding: 26px 0; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.author-label { font-size: .74rem; text-transform: uppercase; letter-spacing: .16em; color: var(--ink-3); }
.author-name { font-family: var(--serif); font-weight: 600; font-size: 1.2rem; margin: 6px 0; }
.author-bio { color: var(--ink-2); font-size: .95rem; max-width: 560px; }

/* ---------- Forms ---------- */
.form { display: grid; gap: 20px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.form label { display: grid; gap: 8px; font-weight: 600; font-size: .88rem; text-transform: uppercase; letter-spacing: .06em; }
.form input, .form textarea, .form select {
  font: inherit; font-size: 1rem; padding: 13px 15px;
  border: 1px solid var(--rule); border-radius: 0; background: #fff; color: var(--ink);
  width: 100%; min-width: 0;
}
.form-row > *, .form label { min-width: 0; }
.form input:focus, .form textarea:focus { border-color: var(--accent); box-shadow: 0 0 0 3px rgb(10 92 70 / .16); }
.hp-field { position: absolute; left: -9999px; }
.notice { padding: 16px 20px; margin-bottom: 24px; border: 1px solid; }
.notice-success { border-color: var(--accent); color: var(--accent); background: #f2f8f5; }
.notice-error { border-color: #b91c1c; color: #b91c1c; background: #fdf3f3; }
.contact-nap { margin-top: 56px; padding-top: 32px; border-top: 1px solid var(--rule); }
.contact-nap h2 { font-family: var(--serif); font-size: 1.3rem; margin-bottom: 12px; }
.contact-nap p { color: var(--ink-2); margin-bottom: 6px; }

/* ---------- CTA band ---------- */
.cta-band { background: #e8f2ed; color: var(--ink); text-align: center; padding: 84px 28px; margin-top: 0; border-top: 1px solid rgb(10 92 70 / .18); }
.cta-band h2 {
  font-family: var(--serif); font-weight: 600;
  font-size: clamp(1.8rem, 4vw, 2.8rem); letter-spacing: -.01em; margin-bottom: 14px;
}
.cta-band p { max-width: 540px; margin: 0 auto 32px; color: var(--ink-2); font-size: 1.05rem; }
.cta-band .btn-light { padding: 15px 34px; background: var(--accent); border-color: var(--accent); color: #fff; }
.cta-band .btn-light:hover { background: #084b3a; border-color: #084b3a; color: #fff; }

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--ink); padding: 60px 0 30px; font-size: .92rem; background: var(--paper); }
.footer-grid { display: grid; grid-template-columns: 1.8fr 1fr 1fr 1fr 1.4fr; gap: 40px; }
@media (max-width: 1024px) { .footer-grid { grid-template-columns: 1fr 1fr 1fr; } }
.site-footer h3 { font-size: .74rem; text-transform: uppercase; letter-spacing: .16em; color: var(--ink-3); margin-bottom: 16px; }
.site-footer ul { list-style: none; padding: 0; display: grid; gap: 10px; }
.site-footer a { color: var(--ink-2); }
.site-footer a:hover { color: var(--accent); }
.footer-tag { color: var(--ink-3); margin-top: 12px; }
.footer-nap-name { font-weight: 600; margin-bottom: 6px; }
.site-footer p { color: var(--ink-2); }
.footer-bottom {
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px;
  margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--rule);
  color: var(--ink-3); font-size: .82rem;
}

/* ---------- Shared animated RankROI mark ---------- */
.rankroi-logo { position: relative; display: inline-flex; flex-direction: column; align-items: flex-start; color: var(--ink); isolation: isolate; }
.rankroi-wordmark { position: relative; display: flex; align-items: baseline; gap: .16em; font-size: 2rem; line-height: .92; letter-spacing: -.075em; white-space: nowrap; }
.rankroi-rank, .rankroi-roi { display: inline-block; will-change: opacity, transform, filter; }
.rankroi-rank { font-family: var(--serif); font-weight: 600; opacity: 0; filter: blur(8px); transform: translateY(24px); animation: rankroi-rank-reveal 900ms cubic-bezier(.16, 1, .3, 1) 120ms forwards; }
.rankroi-roi { position: relative; padding-right: .04em; color: var(--accent); font-family: var(--sans); font-size: .67em; font-weight: 700; letter-spacing: -.055em; opacity: 0; filter: blur(8px); transform: translateX(-18px); animation: rankroi-roi-reveal 800ms cubic-bezier(.16, 1, .3, 1) 540ms forwards, rankroi-roi-breathe 4.8s ease-in-out 2.1s infinite; }
.rankroi-roi::after { content: ""; position: absolute; top: -.04em; right: -.13em; width: .105em; height: .105em; border-radius: 999px; background: var(--accent); opacity: 0; transform: scale(0); animation: rankroi-dot-reveal 500ms cubic-bezier(.34, 1.56, .64, 1) 1.15s forwards; }
.rankroi-line-wrap { width: 100%; height: 3px; margin-top: 13px; overflow: hidden; background: var(--rule); }
.rankroi-line { display: block; width: 100%; height: 100%; background: var(--accent); transform: translateX(-101%); transform-origin: left center; animation: rankroi-line-draw 1.05s cubic-bezier(.65, 0, .35, 1) 820ms forwards, rankroi-line-shimmer 5s ease-in-out 2.4s infinite; }
.rankroi-tagline { margin-top: 12px; color: var(--ink-2); font-family: var(--sans); font-size: .67rem; font-weight: 600; line-height: 1.3; letter-spacing: .19em; text-transform: uppercase; opacity: 0; transform: translateY(8px); animation: rankroi-tagline-reveal 700ms ease 1.35s forwards; }
.rankroi-logo::before { content: ""; position: absolute; z-index: -1; top: 50%; left: 75%; width: 130px; aspect-ratio: 1; border: 1px solid rgb(10 92 70 / .12); border-radius: 50%; opacity: 0; transform: translate(-50%, -50%) scale(.74); animation: rankroi-ring-reveal 1.2s cubic-bezier(.16, 1, .3, 1) 650ms forwards, rankroi-ring-float 7s ease-in-out 2s infinite; }
.rankroi-logo:hover .rankroi-roi, .rankroi-logo:focus-visible .rankroi-roi { transform: translateY(-.04em); text-shadow: 0 8px 28px rgb(10 92 70 / .24); }
.rankroi-logo:hover .rankroi-line, .rankroi-logo:focus-visible .rankroi-line { transform: scaleX(.68); transform-origin: left center; }
.rankroi-roi, .rankroi-line { transition: transform 350ms cubic-bezier(.16, 1, .3, 1), text-shadow 350ms ease; }
.rankroi-logo:focus-visible { outline: 3px solid rgb(10 92 70 / .3); outline-offset: 12px; border-radius: 3px; }
.rankroi-logo--header .rankroi-wordmark { font-size: 1.9rem; }
.rankroi-logo--header .rankroi-line-wrap { height: 2px; margin-top: 7px; }
.rankroi-logo--header::before { width: 66px; }
.rankroi-logo--footer .rankroi-wordmark { font-size: 1.5rem; }
.rankroi-logo--footer .rankroi-line-wrap { height: 2px; margin-top: 9px; }
.rankroi-logo--footer::before { width: 100px; }

@keyframes rankroi-rank-reveal { to { opacity: 1; filter: blur(0); transform: translateY(0); } }
@keyframes rankroi-roi-reveal { to { opacity: 1; filter: blur(0); transform: translateX(0); } }
@keyframes rankroi-dot-reveal { 0% { opacity: 0; transform: scale(0); } 70% { opacity: 1; transform: scale(1.35); } 100% { opacity: 1; transform: scale(1); } }
@keyframes rankroi-line-draw { to { transform: translateX(0); } }
@keyframes rankroi-tagline-reveal { to { opacity: 1; transform: translateY(0); } }
@keyframes rankroi-ring-reveal { to { opacity: 1; transform: translate(-50%, -50%) scale(1); } }
@keyframes rankroi-roi-breathe { 0%, 100% { text-shadow: 0 0 0 rgb(10 92 70 / 0); } 50% { text-shadow: 0 6px 28px rgb(10 92 70 / .2); } }
@keyframes rankroi-line-shimmer { 0%, 100% { opacity: 1; transform: translateX(0) scaleX(1); } 50% { opacity: .72; transform: translateX(0) scaleX(.72); transform-origin: left center; } }
@keyframes rankroi-ring-float { 0%, 100% { transform: translate(-50%, -50%) scale(1); } 50% { transform: translate(-50%, -53%) scale(1.055); } }

/* Page load and same-site navigation overlay */
.site-loader, .page-transition { position: fixed; inset: 0; z-index: 200; display: grid; place-items: center; padding: 30px; background: radial-gradient(circle at 50% 42%, rgb(10 92 70 / .055), transparent 34%), var(--paper-soft); transition: opacity 420ms ease, visibility 420ms ease; }
.page-transition { z-index: 210; opacity: 0; visibility: hidden; pointer-events: none; }
.page-transition .rankroi-rank, .page-transition .rankroi-roi, .page-transition .rankroi-roi::after, .page-transition .rankroi-line, .page-transition .rankroi-tagline, .page-transition .rankroi-logo::before { animation-play-state: paused; }
.page-transition.is-active .rankroi-rank, .page-transition.is-active .rankroi-roi, .page-transition.is-active .rankroi-roi::after, .page-transition.is-active .rankroi-line, .page-transition.is-active .rankroi-tagline, .page-transition.is-active .rankroi-logo::before { animation-play-state: running; }
.site-loader.is-hidden { opacity: 0; visibility: hidden; pointer-events: none; }
.page-transition.is-active { opacity: 1; visibility: visible; pointer-events: auto; }
.page-transition.is-active .rankroi-rank { animation: rankroi-rank-reveal 480ms cubic-bezier(.16, 1, .3, 1) 40ms forwards; }
.page-transition.is-active .rankroi-roi { animation: rankroi-roi-reveal 430ms cubic-bezier(.16, 1, .3, 1) 190ms forwards, rankroi-roi-breathe 2.8s ease-in-out 700ms infinite; }
.page-transition.is-active .rankroi-roi::after { animation: rankroi-dot-reveal 300ms cubic-bezier(.34, 1.56, .64, 1) 460ms forwards; }
.page-transition.is-active .rankroi-line { animation: rankroi-line-draw 560ms cubic-bezier(.65, 0, .35, 1) 280ms forwards, rankroi-line-shimmer 3s ease-in-out 900ms infinite; }
.page-transition.is-active .rankroi-tagline { animation: rankroi-tagline-reveal 380ms ease 510ms forwards; }
.page-transition.is-active .rankroi-logo::before { animation: rankroi-ring-reveal 650ms cubic-bezier(.16, 1, .3, 1) 180ms forwards, rankroi-ring-float 4s ease-in-out 850ms infinite; }
.rankroi-logo--loader .rankroi-wordmark, .rankroi-logo--transition .rankroi-wordmark { font-size: clamp(3rem, 10vw, 7.5rem); }
.rankroi-logo--loader .rankroi-line-wrap, .rankroi-logo--transition .rankroi-line-wrap { height: 3px; margin-top: clamp(13px, 2vw, 21px); }
.rankroi-logo--loader .rankroi-tagline, .rankroi-logo--transition .rankroi-tagline { font-size: clamp(.67rem, 1.5vw, .84rem); }
.rankroi-logo--loader::before, .rankroi-logo--transition::before { width: clamp(130px, 23vw, 260px); }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 1ms !important; animation-delay: 0ms !important; animation-iteration-count: 1 !important; scroll-behavior: auto !important; }
  .rankroi-rank, .rankroi-roi, .rankroi-tagline { opacity: 1; filter: none; transform: none; }
  .rankroi-line { transform: none; }
  .rankroi-logo::before { opacity: 1; transform: translate(-50%, -50%) scale(1); }
}

/* ---------- Responsive ---------- */
@media (max-width: 980px) {
  .masthead-grid { grid-template-columns: 1fr; gap: 44px; padding-top: 52px; padding-bottom: 52px; }
  .hero-sub { max-width: 60ch; }
  .latest-row { grid-template-columns: 1fr; }
  .latest-item + .latest-item { border-left: 0; }
  .latest-item + .latest-item a { padding-left: 0; }
  .story-grid, .card-grid { grid-template-columns: repeat(2, 1fr); gap: 36px; }
}
@media (max-width: 560px) {
  .proof-strip { flex-wrap: wrap; gap: 20px 0; }
  .proof-strip li { padding: 0 20px; }
  .home-cta-inner { padding: 40px 0; }
}
@media (max-width: 820px) {
  .nav-toggle { display: flex; flex-direction: column; gap: 5px; cursor: pointer; padding: 8px; }
  .nav-toggle span { width: 22px; height: 2px; background: var(--ink); }
  .nav-list {
    display: none; position: absolute; top: 76px; left: 0; right: 0;
    flex-direction: column; align-items: flex-start; gap: 4px;
    background: var(--paper); border-bottom: 1px solid var(--ink);
    padding: 18px 28px 24px;
  }
  .nav-list li { width: 100%; }
  .nav-list a { display: block; padding: 12px 0; font-size: .9rem; border-bottom: 0; }
  .nav-cta { display: inline-block !important; margin-top: 8px; }
  .nav-list.is-open { display: flex; }
  .form-row, .footer-grid, .story-grid, .card-grid { grid-template-columns: 1fr; }
  .frontpage { padding-top: 36px; }
  .masthead-intro .kicker-line { letter-spacing: .14em; }
}

/* ============================================================
   Byline, share bar, TOC, newsletter, search, image slots
   ============================================================ */
.byline-row { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.byline-avatar {
  width: 44px;
  height: 44px;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: 50%;
  flex: 0 0 44px;
}
.byline-name { font-size: .95rem; }
.byline-name strong { font-weight: 650; }
.byline-title { color: var(--ink-3); font-size: .88rem; }
.share-bar { display: flex; gap: 8px; margin-left: auto; }
.share-btn {
  display: inline-grid; place-items: center;
  width: 36px; height: 36px; border: 1px solid var(--rule);
  font-size: .9rem; font-weight: 700; color: var(--ink-2);
  background: transparent; cursor: pointer; border-radius: 50%;
  transition: border-color .15s ease, color .15s ease, background .15s ease;
}
.share-btn:hover { border-color: var(--ink); color: var(--ink); background: var(--paper-soft); text-decoration: none; }

.toc {
  margin: 36px 0 0; padding: 22px 26px;
  background: var(--paper-soft); border: 1px solid var(--rule);
}
.toc-title { font-size: .74rem; font-weight: 700; text-transform: uppercase; letter-spacing: .16em; color: var(--ink-3); margin-bottom: 10px; }
.toc ol { margin: 0; padding-left: 20px; columns: 2; column-gap: 40px; }
.toc li { margin-bottom: 7px; font-size: .95rem; break-inside: avoid; }
.toc a { color: var(--ink-2); }
.toc a:hover { color: var(--accent); }

.newsletter-band { background: var(--paper-soft); border-top: 1px solid var(--rule); margin-top: 64px; }
.newsletter { display: grid; grid-template-columns: 1.2fr 1fr; gap: 40px; align-items: center; padding: 52px 0; }
.newsletter-inline {
  border: 1px solid var(--ink); padding: 34px 36px; margin: 56px 0 8px;
  grid-template-columns: 1fr; gap: 18px;
}
.newsletter-h { font-family: var(--serif); font-weight: 600; font-size: 1.55rem; line-height: 1.2; margin: 8px 0; }
.newsletter-sub { color: var(--ink-2); font-size: .95rem; max-width: 480px; }
.newsletter-form { display: flex; gap: 10px; flex-wrap: wrap; }
.newsletter-form input[type=email] {
  flex: 1; min-width: 220px; font: inherit; font-size: 1rem;
  padding: 13px 15px; border: 1px solid var(--rule); background: #fff; color: var(--ink);
}
.newsletter-form input[type=email]:focus { border-color: var(--accent); box-shadow: 0 0 0 3px rgb(10 92 70 / .16); }
.newsletter-done { font-weight: 600; color: var(--accent); font-size: 1.05rem; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }

.search-form { display: flex; gap: 10px; margin-top: 22px; max-width: 480px; }
.search-form input[type=search] {
  flex: 1; font: inherit; font-size: 1rem; padding: 12px 15px;
  border: 1px solid var(--rule); background: #fff; color: var(--ink);
}
.search-form input[type=search]:focus { border-color: var(--accent); box-shadow: 0 0 0 3px rgb(10 92 70 / .16); }

.card-img { aspect-ratio: 16/9; object-fit: cover; width: 100%; margin-bottom: 16px; }
.lead-img { aspect-ratio: 1200/630; object-fit: cover; width: 100%; margin-bottom: 24px; }
.post-hero { margin: 36px 0; }
.post-hero .post-hero-img { margin: 0; aspect-ratio: 1200/630; object-fit: cover; width: 100%; }
.post-hero figcaption { font-size: .82rem; color: var(--ink-3); margin-top: 10px; }

.author-box { display: flex; gap: 22px; align-items: flex-start; }
.author-avatar {
  width: 72px;
  height: 72px;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: 50%;
  flex: 0 0 72px;
}
.author-title { color: var(--ink-3); font-size: .88rem; margin-bottom: 8px; }
.author-links { margin-top: 12px; display: flex; gap: 16px; }
.author-box > div { min-width: 0; }
.author-links { flex-wrap: wrap; overflow-wrap: anywhere; }
.author-links a { font-size: .86rem; font-weight: 600; color: var(--accent); border-bottom: 1px solid transparent; }
.author-links a:hover { border-bottom-color: var(--accent); text-decoration: none; }

/* ============================================================
   RankROI content components — reusable inside post HTML.
   All crawlable text, zero JS. See README for usage snippets.
   ============================================================ */

/* Big stat callout */
.stat-callout {
  display: grid; gap: 4px; text-align: center;
  border-top: 2px solid var(--ink); border-bottom: 1px solid var(--rule);
  padding: 30px 20px; margin: 36px 0;
}
.stat-callout .stat-n {
  font-family: var(--serif); font-weight: 700; color: var(--accent);
  font-size: clamp(2.6rem, 6vw, 4rem); line-height: 1;
}
.stat-callout .stat-l { font-size: .95rem; color: var(--ink-2); }

/* KPI row */
.kpi-grid {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  border: 1px solid var(--rule); margin: 36px 0;
}
.kpi { padding: 22px 18px; text-align: center; border-right: 1px solid var(--rule); display: grid; gap: 4px; }
.kpi:last-child { border-right: 0; }
.kpi-n { font-family: var(--serif); font-weight: 700; font-size: 1.9rem; color: var(--ink); line-height: 1.1; }
.kpi-l { font-size: .8rem; text-transform: uppercase; letter-spacing: .08em; color: var(--ink-3); }

/* CSS bar chart — labels and values are real text (crawlable), zero JS */
.bar-chart { border: 1px solid var(--rule); padding: 26px 28px; margin: 36px 0; }
.chart-title { font-weight: 700; font-size: .82rem; text-transform: uppercase; letter-spacing: .12em; margin-bottom: 18px; }
.bar-row { display: grid; grid-template-columns: 130px 1fr 56px; align-items: center; gap: 14px; margin-bottom: 12px; }
.bar-row:last-child { margin-bottom: 0; }
.bar-label { font-size: .88rem; color: var(--ink-2); }
.bar-track { background: var(--paper-soft); height: 22px; overflow: hidden; }
.bar { display: block; height: 100%; background: var(--accent); min-width: 2px; }
.bar.bar-muted { background: var(--rule); }
.bar-value { font-size: .88rem; font-weight: 650; text-align: right; font-variant-numeric: tabular-nums; }
.chart-note { font-size: .8rem; color: var(--ink-3); margin-top: 14px; }

/* Tables (default in post body + .compare-table variant) */
.post-body table, .compare-table { width: 100%; border-collapse: collapse; margin: 36px 0; font-size: .95rem; }
.post-body th, .compare-table th {
  font-size: .76rem; text-transform: uppercase; letter-spacing: .1em;
  text-align: left; padding: 12px 14px; border-bottom: 2px solid var(--ink);
}
.post-body td, .compare-table td { padding: 13px 14px; border-bottom: 1px solid var(--rule); color: var(--ink-2); vertical-align: top; }
.compare-table td:not(:first-child), .compare-table th:not(:first-child) { text-align: center; }
.compare-table .yes { color: var(--accent); font-weight: 700; }
.compare-table .no { color: #b91c1c; }

/* Callout boxes */
.note, .tip, .warn { padding: 20px 24px; margin: 32px 0; border-left: 3px solid; font-size: 1rem; }
.note { border-color: var(--ink); background: var(--paper-soft); }
.tip { border-color: var(--accent); background: #f2f8f5; }
.warn { border-color: #b45309; background: #fdf6ec; }
.note > :last-child, .tip > :last-child, .warn > :last-child { margin-bottom: 0; }
.note::before, .tip::before, .warn::before {
  display: block; font-size: .72rem; font-weight: 700; text-transform: uppercase; letter-spacing: .14em; margin-bottom: 8px;
}
.note::before { content: "Note"; color: var(--ink); }
.tip::before { content: "Pro tip"; color: var(--accent); }
.warn::before { content: "Watch out"; color: #b45309; }

/* Figures with source captions */
.fig { margin: 36px 0; }
.fig img { width: 100%; border: 1px solid var(--rule); }
.fig figcaption { font-size: .82rem; color: var(--ink-3); margin-top: 10px; }

/* Numbered steps */
.steps { counter-reset: step; list-style: none; padding: 0; margin: 32px 0; }
.steps li { counter-increment: step; position: relative; padding: 0 0 22px 56px; }
.steps li::before {
  content: counter(step, decimal-leading-zero);
  position: absolute; left: 0; top: 0;
  font-family: var(--serif); font-size: 1.4rem; font-weight: 600; color: var(--accent);
}

@media (max-width: 720px) {
  .newsletter { grid-template-columns: 1fr; gap: 20px; padding: 40px 0; }
  .toc ol { columns: 1; }
  .bar-row { grid-template-columns: 90px 1fr 48px; }
  .share-bar { margin-left: 0; width: 100%; }
}

/* ============================================================
   Premium reader controls and preferences
   ============================================================ */
html[data-text-size="large"] .post-body { font-size: 1.28rem; }
html[data-text-size="larger"] .post-body { font-size: 1.4rem; }
.header-tools { display:flex; gap:8px; margin-left:auto; margin-right:22px; }
.icon-btn { width:40px; height:40px; display:grid; place-items:center; border:1px solid var(--rule); border-radius:50%; background:var(--paper); color:var(--ink); cursor:pointer; font:600 1.15rem/1 var(--sans); }
.icon-btn:hover { border-color:var(--ink); }
.reading-progress { position:fixed; z-index:90; inset:0 0 auto; width:100%; height:4px; border:0; appearance:none; }
.reading-progress::-webkit-progress-bar { background:transparent; }.reading-progress::-webkit-progress-value { background:var(--accent); }.reading-progress::-moz-progress-bar { background:var(--accent); }
.reader-tools { position:sticky; top:88px; z-index:20; display:flex; justify-content:flex-end; gap:8px; margin:18px 0; pointer-events:none; }
.reader-tools button { pointer-events:auto; min-height:38px; padding:7px 12px; border:1px solid var(--rule); background:var(--paper); color:var(--ink); font:600 .76rem/1 var(--sans); cursor:pointer; box-shadow:0 5px 18px rgb(17 18 19 / .08); }
.reader-tools button[aria-pressed="true"] { background:var(--accent); color:#fff; border-color:var(--accent); }
.sources-section,.series-nav { margin:48px 0; padding:26px 30px; border:1px solid var(--rule); background:var(--paper-soft); }
.sources-section h2 { font:600 1.55rem/1.2 var(--serif); margin-bottom:14px; }.sources-section ol,.series-nav ol { padding-left:22px; }.sources-section li,.series-nav li { margin:8px 0; }.sources-section a { text-decoration:underline; text-underline-offset:3px; }.series-nav li[aria-current="step"] { font-weight:700; color:var(--accent); }
.continue-reading { display:flex; justify-content:center; gap:12px; padding-top:14px; padding-bottom:14px; border-bottom:1px solid var(--rule); background:var(--paper); font-size:.82rem; }.continue-reading span { color:var(--ink-3); text-transform:uppercase; letter-spacing:.08em; }.continue-reading a { font-weight:700; }
.command-dialog { width:min(680px,calc(100% - 32px)); max-height:calc(100vh - 32px); margin:auto; padding:0; border:0; background:transparent; color:var(--ink); }.command-dialog::backdrop { background:rgb(0 0 0 / .62); backdrop-filter:blur(4px); }.command-panel { position:relative; padding:42px; background:var(--paper); border:1px solid var(--rule); box-shadow:0 30px 100px rgb(0 0 0 / .3); }.command-panel h2 { font:600 clamp(1.7rem,4vw,2.5rem)/1.1 var(--serif); margin-bottom:28px; }.command-close { position:absolute; top:16px; right:16px; width:40px; height:40px; border:1px solid var(--rule); border-radius:50%; background:var(--paper); color:var(--ink); font-size:1.4rem; cursor:pointer; }.command-search label { display:block; margin-bottom:8px; font-size:.78rem; font-weight:700; text-transform:uppercase; letter-spacing:.08em; }.command-search>div { display:grid; grid-template-columns:1fr auto; }.command-search input { min-width:0; padding:13px 15px; border:1px solid var(--ink); background:var(--paper); color:var(--ink); font:inherit; }.command-panel nav { display:flex; flex-wrap:wrap; gap:10px; margin-top:24px; }.command-panel nav a { padding:8px 12px; border:1px solid var(--rule); font-size:.8rem; font-weight:700; }.command-hint { margin-top:28px; color:var(--ink-3); font-size:.75rem; }
@media(max-width:820px){.header-tools{margin-left:auto;margin-right:8px}}
@media(max-width:620px){.command-panel{padding:34px 22px 26px}.command-search>div{grid-template-columns:1fr;gap:8px}.command-panel nav{flex-direction:column}.reader-tools{position:static;justify-content:flex-start;flex-wrap:wrap}.sources-section,.series-nav{padding:22px 20px}}
@media print {.site-header,.reader-tools,.reading-progress,.newsletter-band,.cta-band,.site-footer,.share-bar,.command-dialog{display:none!important}.post{max-width:none;padding:0}.post-body{font-size:12pt}.post a{text-decoration:underline}.post a[href^="http"]::after{content:" (" attr(href) ")";font-size:9pt}}
.reading-list { display:grid; gap:42px; }.reading-list>div { padding:28px; border:1px solid var(--rule); background:var(--paper-soft); }.reading-list h2 { font:600 1.7rem/1.2 var(--serif); margin-bottom:16px; }.reading-list ol { display:grid; gap:10px; padding-left:22px; }.reading-list a { font-weight:700; text-decoration:underline; text-underline-offset:3px; }
.advanced-search { flex-wrap:wrap; }.search-filters { flex:1 0 100%; padding-top:8px; }.search-filters summary { cursor:pointer; font-weight:700; font-size:.82rem; }.search-filters>div { display:grid; grid-template-columns:repeat(4,1fr); gap:12px; margin-top:14px; }.search-filters label { display:grid; gap:5px; color:var(--ink-2); font-size:.75rem; font-weight:700; text-transform:uppercase; letter-spacing:.05em; }.search-filters select,.search-filters input { width:100%; min-width:0; padding:9px; border:1px solid var(--rule); background:var(--paper); color:var(--ink); font:inherit; }
@media(max-width:720px){.search-filters>div{grid-template-columns:1fr 1fr}}@media(max-width:440px){.search-filters>div{grid-template-columns:1fr}}
.comments-section { margin:64px 0; padding-top:34px; border-top:2px solid var(--ink); }.comments-section>h2 { font:600 2rem/1.1 var(--serif); margin-bottom:24px; }.comment-list { list-style:none; padding:0; display:grid; gap:18px; }.comment-list li { padding:20px; border:1px solid var(--rule); background:var(--paper-soft); }.comment-list header { display:flex; justify-content:space-between; gap:18px; margin-bottom:8px; }.comment-list time { color:var(--ink-3); font-size:.78rem; }.comment-form { margin-top:34px; padding:26px; background:var(--paper-soft); border:1px solid var(--rule); }.comment-form .btn { justify-self:start; }

/* ============================================================
   Inner pages — shared RankROI editorial system
   ============================================================ */
.page-head { position: relative; isolation: isolate; overflow: hidden; width: 100%; max-width: none; min-height: 270px; margin: 0; padding-top: 86px; padding-right: max(28px, calc((100vw - 1180px) / 2 + 28px)); padding-bottom: 44px; padding-left: max(28px, calc((100vw - 1180px) / 2 + 28px)); display: flex; flex-direction: column; justify-content: flex-end; background: #eeece5; border-bottom: 1px solid var(--ink); box-shadow: none; clip-path: none; }
.page-head::before { display: none; }
.page-head::after { content: ""; position: absolute; z-index: -1; right: -40px; bottom: -180px; width: 300px; height: 300px; border: 1px solid rgb(10 92 70 / .18); border-radius: 50%; box-shadow: 0 0 0 55px rgb(10 92 70 / .035), 0 0 0 110px rgb(10 92 70 / .025); }
.page-head.container-narrow { width: 100%; max-width: none; padding-right: max(28px, calc((100vw - 1180px) / 2 + 28px)); padding-left: max(28px, calc((100vw - 1180px) / 2 + 28px)); }
.page-head h1 { max-width: 940px; font-size: clamp(3rem, 6vw, 5.4rem); line-height: .95; letter-spacing: -.045em; }
.page-head .hero-sub { position: relative; z-index: 1; max-width: 640px; margin-top: 12px; font-size: 1.05rem; }
.page-head .breadcrumbs { position: absolute; top: 34px; left: max(28px, calc((100vw - 1180px) / 2 + 28px)); }
.page-head.container-narrow .breadcrumbs { left: max(28px, calc((100vw - 1180px) / 2 + 28px)); }
.page-eyebrow { margin-bottom: 14px; color: var(--accent); font-size: .68rem; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; }
.page-head .search-form { position: relative; z-index: 2; width: min(100%, 560px); }
.page-head .search-form input { background: rgb(255 255 255 / .85); border-color: var(--ink); }
.page-head .filter-row { position: relative; z-index: 2; }

.archive-grid { grid-template-columns: repeat(12, 1fr); gap: 52px 28px; }
.archive-grid .card { grid-column: span 4; border-top: 2px solid var(--ink); }
.archive-grid .card:first-child { grid-column: span 8; grid-row: span 2; }
.archive-grid .card:nth-child(2), .archive-grid .card:nth-child(3) { grid-column: span 4; }
.archive-grid .card > a { height: 100%; display: flex; flex-direction: column; }
.archive-grid .card-img { margin: 0 0 20px; aspect-ratio: 4/3; transition: transform .35s ease, filter .35s ease; }
.archive-grid .card:first-child .card-img { aspect-ratio: 16/9; }
.archive-grid .card:first-child .card-title { max-width: 18ch; font-size: clamp(1.9rem, 3.3vw, 3rem); line-height: 1.02; }
.archive-grid .card p:not(.card-meta) { font-size: .9rem; line-height: 1.5; }
.archive-grid .card-read { display: inline-block; margin-top: auto; padding-top: 18px; color: var(--accent); font-size: .76rem; font-weight: 700; }
.archive-grid .card:hover .card-img { transform: scale(1.015); filter: saturate(1.08); }
.archive-grid .card:hover { border-top-color: var(--accent); }
.category-related { margin-top: 80px; padding: 42px; background: var(--paper-soft); border: 1px solid var(--rule); }

.post { max-width: 820px; padding-top: 58px; }
.post-head { padding: 0 0 34px; border-bottom: 2px solid var(--ink); }
.post-head h1 { max-width: 16ch; font-size: clamp(2.8rem, 5.8vw, 5rem); line-height: .96; letter-spacing: -.04em; }
.post .breadcrumbs { margin-bottom: 32px; }
.post-hero { margin: 38px -100px; }
.post-hero .post-hero-img { border: 1px solid var(--rule); }
.post-body { font-size: 1.15rem; }
.post-body > p:first-child { color: var(--ink); font-family: var(--serif); font-size: 1.35rem; line-height: 1.55; }
.post-body h2 { position: relative; margin-top: 64px; padding-top: 20px; border-top: 1px solid var(--ink); font-size: 2rem; }
.post-body h2::before { content: "§"; position: absolute; right: 0; top: 18px; color: var(--accent); font: 500 1rem/1 var(--serif); }
.toc { margin: 40px 0; padding: 26px 30px; background: #eeece5; border: 0; border-top: 3px solid var(--accent); }
.post-audit-cta {
  display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: center; gap: 32px;
  margin: 64px 0 20px; padding: 38px 40px; background: #e8f2ed; color: var(--ink);
  border-left: 3px solid var(--accent);
}
.post-audit-copy { max-width: 480px; }
.post-audit-cta .cta-note {
  margin-bottom: 9px; color: var(--accent); font-size: .65rem; font-weight: 700;
  letter-spacing: .14em; line-height: 1.2; text-transform: uppercase;
}
.post-audit-cta h2 { margin-bottom: 8px; font: 600 1.55rem/1.15 var(--serif); letter-spacing: -.01em; }
.post-audit-cta .post-audit-copy > p:last-child { color: var(--ink-2); line-height: 1.5; }
.post-audit-cta .btn { background: var(--accent); border-color: var(--accent); color: #fff; white-space: nowrap; }
.post-audit-cta .btn:hover { background: var(--ink); border-color: var(--ink); }

/* ---------- Guide-specific email-gated resources ---------- */
.freebie-card {
  position: relative; overflow: hidden;
  display: grid; grid-template-columns: 1.05fr .95fr; gap: 44px; align-items: center;
  margin: 54px 0 40px; padding: 44px;
  color: #fff; background: var(--accent);
  border: 1px solid #084c3b; box-shadow: 0 24px 54px -38px rgb(7 63 50 / .7);
}
.freebie-card::after {
  content: ""; position: absolute; width: 250px; height: 250px; right: -110px; top: -140px;
  border: 1px solid rgb(255 255 255 / .18); border-radius: 50%; box-shadow: 0 0 0 38px rgb(255 255 255 / .04),0 0 0 76px rgb(255 255 255 / .03);
  pointer-events: none;
}
.freebie-card-copy,.freebie-form-wrap { position: relative; z-index: 1; }
.freebie-eyebrow { color: #a8e7cb; font-size: .72rem; font-weight: 700; letter-spacing: .15em; text-transform: uppercase; margin-bottom: 10px; }
.freebie-card h2 { color: #fff; font: 600 clamp(1.65rem,3vw,2.15rem)/1.12 var(--serif); letter-spacing: -.015em; margin-bottom: 14px; }
.freebie-card-copy > p:not(.freebie-eyebrow):not(.freebie-format) { color: #dcefe9; line-height: 1.55; }
.freebie-format { display: flex; gap: 8px; align-items: center; color: #fff; font-size: .86rem; font-weight: 650; margin-top: 18px; }
.freebie-format span { display: grid; place-items: center; width: 21px; height: 21px; border: 1px solid #a8e7cb; border-radius: 50%; color: #a8e7cb; font-size: .72rem; }
.freebie-form-wrap { padding: 24px; background: #fff; color: var(--ink); border: 1px solid rgb(255 255 255 / .45); box-shadow: 0 18px 42px -30px rgb(0 0 0 / .7); }
.freebie-form label { display: block; margin-bottom: 9px; font-size: .82rem; font-weight: 700; color: var(--ink); }
.freebie-form-row { display: grid; grid-template-columns: 1fr; gap: 10px; }
.freebie-form input[type=email] { width: 100%; min-width: 0; padding: 13px 14px; border: 1px solid #b9b8b4; background: #fff; color: var(--ink); font: inherit; }
.freebie-form input[type=email]:focus { border-color: var(--accent); box-shadow: 0 0 0 3px rgb(10 92 70 / .14); outline: 0; }
.freebie-form .btn { width: 100%; justify-content: center; background: var(--ink); color: #fff; border-color: var(--ink); }
.freebie-form .btn:hover { background: var(--accent); border-color: var(--accent); }
.freebie-privacy { margin-top: 12px; color: var(--ink-3); font-size: .74rem; line-height: 1.45; }
.freebie-privacy a { color: var(--accent); text-decoration: underline; text-underline-offset: 2px; }
.freebie-error { color: #b42318; font-size: .84rem; font-weight: 650; margin-bottom: 10px; }
.freebie-thanks { text-align: center; padding-top: 90px; padding-bottom: 100px; }
.freebie-thanks .page-eyebrow { margin-top: 16px; }
.freebie-thanks h1 { font: 600 clamp(2.7rem,7vw,4.6rem)/1.02 var(--serif); letter-spacing: -.03em; margin-bottom: 20px; }
.freebie-thanks .hero-sub { margin: 0 auto 32px; }
.freebie-mail-icon { width: 68px; height: 68px; display: grid; place-items: center; margin: 0 auto; border-radius: 50%; background: #e5f2ed; color: var(--accent); font-size: 2rem; }
.freebie-thanks-card { max-width: 520px; margin: 0 auto 30px; padding: 24px 28px; text-align: left; background: var(--paper-soft); border: 1px solid var(--rule); }
.freebie-thanks-card ol { margin: 10px 0 0; padding-left: 22px; color: var(--ink-2); }
.author-box { padding: 30px; background: #eeece5; border: 0; border-left: 3px solid var(--accent); }
.faq-section { margin-top: 72px; }

.post-body.section { position: relative; width: calc(100% - 56px); max-width: 1040px; margin-top: 42px; padding: 58px 72px; background: var(--paper); border: 1px solid var(--rule); box-shadow: 0 30px 70px -60px rgb(17 18 19 / .45); }
.post-body.section > p, .post-body.section > ul, .post-body.section > ol { max-width: 760px; }
.post-body.section > p:first-child { padding-bottom: 28px; border-bottom: 1px solid var(--rule); }
.post-body.section ul { padding-left: 22px; }
.post-body.section li::marker { color: var(--accent); }
.author-page-hero { gap: 30px; }
.author-page-hero .author-hero-avatar { width: 124px; height: 124px; flex-basis: 124px; background: #fff; border-color: var(--ink); }
.author-page-hero h1 { margin: 0; }

.audit-page-grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: 40px; align-items: stretch; }
.audit-panel { margin: 0; padding: 44px 48px; background: #eeece5; border: 0; border-top: 3px solid var(--accent); }
.audit-panel h2 { font: 600 2rem/1 var(--serif); }
.audit-panel .steps { margin-bottom: 0; }
.audit-side-card { display: flex; flex-direction: column; justify-content: flex-end; margin: 0; padding: 42px; background: var(--accent); color: #fff; }
.audit-side-card h2 { margin: 70px 0 18px; font: 600 2.35rem/1 var(--serif); }
.audit-side-card p { margin-bottom: 28px; color: #cce8df; }
.audit-card-no { color: #a8e7cb; font-size: .68rem; font-weight: 700; letter-spacing: .16em; }
.audit-side-card .btn { background: #fff; border-color: #fff; color: var(--ink); text-align: center; }
.audit-inline-form { gap: 14px; }
.audit-side-card .audit-inline-form label { color: #fff; text-transform: none; letter-spacing: 0; }
.audit-side-card .audit-inline-form input,
.audit-side-card .audit-inline-form textarea { width: 100%; background: #fff; color: var(--ink); border-color: #fff; }
.audit-side-card .audit-inline-form textarea { min-height: 92px; resize: vertical; }
.audit-side-card .audit-inline-form .btn { width: 100%; }
.audit-side-card .audit-inline-form .form-fineprint { margin: 0; color: #cce8df; font-size: .75rem; }
.evidence-section { margin-top: 56px; padding: 34px 36px; background: var(--paper-soft); border: 1px solid var(--rule); }
.evidence-section h2:first-child { margin-top: 0; padding-top: 0; border-top: 0; }
.evidence-section h2:first-child::before { top: 0; }
.decision-mix { padding-left: 24px; }
.decision-mix li { padding-left: 4px; }

.contact-form-shell { width: calc(100% - 56px); max-width: 1040px; margin-top: 42px; padding: 52px 64px; background: #f7f6f3; border: 1px solid var(--rule); }
.contact-form-shell .form { gap: 24px; }
.contact-form-shell .form input, .contact-form-shell .form textarea, .contact-form-shell .form select { min-height: 52px; background: #fff; border-color: #c8c5bd; }
.contact-form-shell .form textarea { min-height: 110px; }
.contact-form-shell .form .btn { justify-self: start; min-width: 240px; }
.contact-nap { display: grid; grid-template-columns: 1fr 1fr; gap: 6px 30px; }
.contact-nap h2 { grid-column: 1/-1; }

.error-page { align-items: flex-start; text-align: left; min-height: 560px; }
.error-code-big { position: absolute; right: 2%; bottom: -55px; color: rgb(10 92 70 / .1); font: 700 clamp(12rem, 28vw, 25rem)/.8 var(--serif); }
.error-page .btn { margin-top: 22px; }

@media (max-width: 900px) {
  .archive-grid .card, .archive-grid .card:first-child, .archive-grid .card:nth-child(2), .archive-grid .card:nth-child(3) { grid-column: span 6; grid-row: auto; }
  .post-hero { margin-inline: -40px; }
  .audit-page-grid { grid-template-columns: 1fr; }
  .audit-side-card h2 { margin-top: 30px; }
}
@media (max-width: 720px) {
  .page-head, .page-head.container-narrow { min-height: 290px; padding: 100px 20px 42px; }
  .page-head .breadcrumbs, .page-head.container-narrow .breadcrumbs { top: 28px; left: 20px; }
  .page-head h1 { font-size: clamp(2.7rem, 13vw, 4rem); }
  .archive-grid { display: grid; grid-template-columns: 1fr; gap: 42px; }
  .archive-grid .card, .archive-grid .card:first-child, .archive-grid .card:nth-child(2), .archive-grid .card:nth-child(3) { grid-column: 1; }
  .archive-grid .card:first-child .card-title { font-size: 1.8rem; }
  .post { padding-top: 40px; }.post-head h1 { font-size: 2.75rem; }.post-hero { margin-inline: 0; }
  .post-body.section { width: calc(100% - 40px); margin-top: 24px; padding: 32px 22px; }.post-body > p:first-child { font-size: 1.2rem; }
  .post-audit-cta { grid-template-columns: 1fr; align-items: start; gap: 24px; padding: 30px 24px; }
  .post-audit-cta .btn { justify-self: start; white-space: normal; }
  .freebie-card { grid-template-columns: 1fr; gap: 26px; padding: 30px 22px; }
  .author-box { padding: 24px; }
  .audit-panel, .audit-side-card { padding: 30px 24px; }.contact-form-shell { width: calc(100% - 40px); margin-top: 24px; padding: 30px 22px; }
  .contact-nap { grid-template-columns: 1fr; }.contact-nap h2 { grid-column: auto; }
  .author-page-hero { align-items: flex-start; flex-direction: column; }
}

.section-eyebrow { text-transform: uppercase; font-size: .74rem; font-weight: 700; letter-spacing: .18em; color: var(--accent); margin-bottom: 14px; }

/* ---- Home closing CTA strip ---- */
.home-cta-strip { background: #e8f2ed; color: var(--ink); margin-top: 24px; border-block: 1px solid rgb(10 92 70 / .18); }
.home-cta-inner {
  display: flex; align-items: center; justify-content: space-between; gap: 32px;
  padding: 52px 0; flex-wrap: wrap;
}
.home-cta-strip .section-eyebrow { color: var(--accent); margin-bottom: 10px; }
.home-cta-h { font-family: var(--serif); font-weight: 600; font-size: clamp(1.5rem, 2.6vw, 2.1rem); line-height: 1.18; max-width: 22ch; color: var(--ink); }

/* ---- Newsletter consent / error + form fineprint ---- */
.newsletter-error { color: #b42318; font-size: .9rem; margin-bottom: 8px; }
.newsletter-consent { font-size: .78rem; color: var(--ink-3); margin-top: 12px; grid-column: 1 / -1; }
.form-fineprint { font-size: .82rem; color: var(--ink-3); margin-top: 12px; }
.post-tags { display: flex; flex-wrap: wrap; align-items: center; gap: 10px; margin: 34px 0; padding-top: 20px; border-top: 1px solid var(--rule); font-size: .84rem; }
.post-tags > span { color: var(--ink-3); font-weight: 700; }
.consent-banner { position: fixed; z-index: 300; left: 20px; right: 20px; bottom: 20px; max-width: 920px; margin: auto; padding: 22px; display: flex; align-items: center; justify-content: space-between; gap: 24px; background: var(--paper); color: var(--ink); border: 2px solid var(--ink); box-shadow: 0 18px 70px rgb(0 0 0 / .22); }
.consent-banner[hidden] { display: none; }
.consent-banner h2 { font: 600 1.25rem/1.2 var(--serif); margin-bottom: 5px; }
.consent-banner p { color: var(--ink-2); font-size: .88rem; line-height: 1.45; }
.consent-actions { display: flex; flex: 0 0 auto; gap: 10px; }

@media (max-width: 620px) {
  .consent-banner { align-items: stretch; flex-direction: column; }
  .consent-actions { flex-direction: column-reverse; }
}

@media (forced-colors: active) {
  * { forced-color-adjust: auto; }
  .nav-toggle span { background: ButtonText; }
}

/* ---- Audit landing + author hero ---- */
.audit-value { border-left: 3px solid var(--accent); padding-left: 24px; margin-bottom: 32px; }
.audit-cta { margin-top: 8px; }
.author-hero { display: flex; gap: 22px; align-items: center; margin-top: 10px; }
.author-hero-avatar {
  width: 88px;
  height: 88px;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: 50%;
  border: 1px solid var(--rule);
  flex: 0 0 88px;
}
.author-bio-lead { font-size: 1.12rem; line-height: 1.6; color: var(--ink-2); }
.category-intro { max-width: 62ch; color: var(--ink-2); line-height: 1.6; }

/* ============================================================
   Homepage 2026 — publication-first editorial art direction
   ============================================================ */
.news-desk { background: var(--ink); color: #fff; font-size: .7rem; text-transform: uppercase; letter-spacing: .12em; }
.news-desk-inner { min-height: 38px; display: flex; align-items: center; gap: 28px; overflow: hidden; white-space: nowrap; }
.news-desk a { color: #c8cbc9; }
.news-desk a:hover { color: #fff; }
.news-desk-label { display: inline-flex; align-items: center; gap: 8px; color: #8ee0be; font-weight: 700; }
.news-desk-label i { width: 6px; height: 6px; border-radius: 50%; background: #8ee0be; box-shadow: 0 0 0 4px rgb(142 224 190 / .14); }

.editorial-hero { position: relative; overflow: hidden; background: #f3f1e9; border-bottom: 1px solid var(--ink); }
.editorial-hero::before { display: none; }
.editorial-hero .container { position: relative; padding-top: 26px; padding-bottom: 54px; }
.hero-edition { display: flex; justify-content: space-between; padding-bottom: 15px; border-bottom: 1px solid rgb(17 18 19 / .28); font: 700 .66rem/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; }
.editorial-hero-grid { display: grid; grid-template-columns: minmax(0, 1.32fr) minmax(350px, .82fr); gap: clamp(36px, 5vw, 76px); align-items: center; padding-top: 52px; }
.editorial-hero-copy { position: relative; z-index: 2; padding: 20px 0 10px; }
.editorial-hero-copy .hero-eyebrow { display: flex; align-items: center; gap: 10px; margin-bottom: 22px; }
.editorial-hero-copy .hero-eyebrow span { width: 28px; height: 2px; background: var(--accent); }
.editorial-hero-copy h1 { max-width: 10ch; font: 600 clamp(4rem, 6.1vw, 6.25rem)/.88 var(--serif); letter-spacing: -.055em; text-wrap: balance; }
.editorial-hero-copy h1 em { color: var(--accent); font-weight: 500; }
.editorial-hero-copy > p:not(.hero-eyebrow) { max-width: 560px; margin-top: 27px; color: var(--ink-2); font-size: 1.08rem; line-height: 1.58; }
.editorial-hero .hero-actions { align-items: center; margin: 29px 0 36px; }
.editorial-hero .btn-primary { padding: 15px 22px; }
.text-link { display: inline-flex; gap: 8px; align-items: center; color: inherit; font-size: .86rem; font-weight: 700; border-bottom: 1px solid currentColor; padding-bottom: 3px; }
.hero-proof { display: grid; grid-template-columns: repeat(3, 1fr); max-width: 630px; border-block: 1px solid rgb(17 18 19 / .2); }
.hero-proof span { display: flex; min-height: 68px; flex-direction: column; justify-content: center; padding: 11px 17px; border-left: 1px solid rgb(17 18 19 / .2); color: var(--ink-3); font-size: .67rem; line-height: 1.4; }
.hero-proof span:first-child { padding-left: 0; border-left: 0; }
.hero-proof b { color: var(--ink); font-size: .75rem; letter-spacing: .13em; }
.hero-brief { align-self: stretch; display: flex; flex-direction: column; justify-content: center; padding: 42px 0 36px 42px; border-left: 1px solid rgb(17 18 19 / .28); }
.hero-brief > .kicker { margin-bottom: 28px; }
.hero-brief blockquote { max-width: 12ch; margin-bottom: 23px; font: 600 clamp(2.1rem, 3.2vw, 3.2rem)/1.02 var(--serif); letter-spacing: -.035em; }
.hero-brief blockquote em { color: var(--accent); font-weight: 500; }
.hero-brief > p:not(.kicker) { max-width: 38ch; margin-bottom: 32px; color: var(--ink-2); font-size: .88rem; line-height: 1.58; }
.hero-brief ol { padding: 0; list-style: none; border-top: 2px solid var(--ink); }
.hero-brief li { display: grid; grid-template-columns: 30px 1fr; gap: 10px; align-items: center; min-height: 58px; border-bottom: 1px solid rgb(17 18 19 / .22); }
.hero-brief li > span { color: var(--ink-3); font-size: .62rem; letter-spacing: .1em; }
.hero-brief li a { display: flex; align-items: center; justify-content: space-between; color: var(--ink); font: 600 .92rem/1.3 var(--serif); }
.hero-brief li a b { color: var(--ink-3); font: 500 .9rem/1 var(--sans); transition: transform .18s ease, color .18s ease; }
.hero-brief li a:hover { color: var(--accent); }
.hero-brief li a:hover b { color: var(--accent); transform: translate(2px,-2px); }
.hero-method-link { align-self: flex-start; margin-top: 25px; padding-bottom: 3px; border-bottom: 1px solid currentColor; color: var(--ink); font-size: .72rem; font-weight: 700; }

.lead-layout { display: grid; grid-template-columns: minmax(0, 1.7fr) minmax(280px, .8fr); gap: 52px; padding-top: 72px; padding-bottom: 84px; }
.lead-story a, .side-story a { display: block; color: inherit; }
.lead-story-media { display: block; margin-bottom: 22px; overflow: hidden; background: var(--paper-soft); }
.lead-story-media img { width: 100%; aspect-ratio: 1.72; object-fit: cover; transition: transform .5s cubic-bezier(.16,1,.3,1); }
.lead-story a:hover img { transform: scale(1.025); }
.story-index { display: block; margin-bottom: 10px; color: var(--ink-3); font: 700 .66rem/1 var(--sans); letter-spacing: .15em; text-transform: uppercase; }
.lead-story h2 { max-width: 16ch; margin: 4px 0 16px; font: 600 clamp(2.2rem, 4.5vw, 4rem)/1 var(--serif); letter-spacing: -.035em; }
.lead-dek, .side-dek { display: block; color: var(--ink-2); }
.lead-dek { max-width: 66ch; margin-bottom: 18px; font-size: 1.04rem; line-height: 1.55; }
.story-meta { display: block; color: var(--ink-3); font-size: .77rem; }
.story-meta b { margin-left: 12px; color: var(--ink); }
.side-heading { display: flex; justify-content: space-between; padding: 13px 0; border-top: 3px solid var(--ink); border-bottom: 1px solid var(--rule); font-size: .7rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.side-story { padding: 30px 0; border-bottom: 1px solid var(--rule); }
.side-story h3 { margin: 2px 0 12px; font: 600 1.55rem/1.12 var(--serif); letter-spacing: -.02em; }
.side-dek { margin-bottom: 16px; font-size: .88rem; line-height: 1.5; }
.side-story a:hover h3, .lead-story a:hover h2 { color: var(--accent); }

.pathways-section { padding: 82px 0 88px; background: #e8f2ed; color: var(--ink); }
.section-intro { display: grid; grid-template-columns: 60px 1fr auto; align-items: end; gap: 22px; margin-bottom: 38px; padding-top: 15px; border-top: 2px solid var(--ink); }
.section-intro.light { border-color: var(--accent); }
.section-intro .kicker { margin-bottom: 4px; }
.section-intro h2 { font: 600 clamp(1.8rem, 3vw, 2.7rem)/1.05 var(--serif); letter-spacing: -.025em; }
.section-no { align-self: start; color: var(--ink-3); font: 700 .68rem/1 var(--sans); letter-spacing: .14em; }
.section-intro.light .section-no { color: var(--ink-3); }
.pathway-grid { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid rgb(10 92 70 / .28); }
.pathway { position: relative; display: flex; flex-direction: column; min-height: 330px; padding: 34px; color: var(--ink); border-right: 1px solid rgb(10 92 70 / .28); transition: background .2s ease, color .2s ease; }
.pathway:last-child { border-right: 0; }.pathway:hover { color: var(--ink); background: #d3e9df; }
.pathway-no { color: var(--ink-3); font-size: .68rem; letter-spacing: .14em; }.pathway-icon { display: block; margin: 36px 0 54px; color: var(--accent); font: 400 2.4rem/1 var(--serif); }
.pathway:hover .pathway-icon { color: var(--accent); }.pathway h3 { font: 600 1.6rem/1.1 var(--serif); margin-bottom: 14px; }.pathway p { color: var(--ink-2); font-size: .9rem; line-height: 1.55; }.pathway:hover p { color: #29463b; }.pathway b { display: block; margin-top: auto; padding-top: 24px; font-size: .76rem; }

.latest-ledger { padding-top: 88px; padding-bottom: 96px; }
.ledger-item { border-top: 1px solid var(--rule); }.ledger-item:last-child { border-bottom: 1px solid var(--rule); }
.ledger-item a { display: grid; grid-template-columns: 42px 150px 1fr 112px 24px; gap: 24px; align-items: center; padding: 20px 0; color: inherit; }
.ledger-count { color: var(--ink-3); font: 500 1.05rem/1 var(--serif); }.ledger-media { overflow: hidden; }.ledger-media img { width: 100%; aspect-ratio: 16/9; object-fit: cover; transition: transform .3s ease; }
.ledger-copy h3 { margin: 1px 0 6px; font: 600 1.28rem/1.13 var(--serif); }.ledger-copy > span:last-child { color: var(--ink-2); font-size: .84rem; line-height: 1.4; }.ledger-meta { color: var(--ink-3); font-size: .72rem; line-height: 1.6; }.ledger-arrow { color: var(--ink-3); font-size: 1.3rem; transition: transform .2s ease; }
.ledger-item a:hover h3 { color: var(--accent); }.ledger-item a:hover img { transform: scale(1.05); }.ledger-item a:hover .ledger-arrow { transform: translate(3px,-3px); color: var(--accent); }

.industry-guides { position: relative; padding: 94px 0 82px; overflow: hidden; background: #08271f; color: #fff; }
.industry-guides::before { content: ""; position: absolute; inset: 0; opacity: .08; pointer-events: none; background-image: linear-gradient(rgb(255 255 255 / .45) 1px, transparent 1px), linear-gradient(90deg, rgb(255 255 255 / .45) 1px, transparent 1px); background-size: 72px 72px; mask-image: linear-gradient(to bottom, #000, transparent 78%); }
.industry-guides::after { content: "INDUSTRIES"; position: absolute; right: -18px; top: 28px; color: rgb(255 255 255 / .035); font: 700 clamp(5rem, 13vw, 11rem)/1 var(--sans); letter-spacing: -.07em; pointer-events: none; }
.industry-guides .container { position: relative; z-index: 1; }
.industry-guides .section-intro { margin-bottom: 38px; border-color: rgb(255 255 255 / .62); }
.industry-guides .section-intro h2 { font-size: clamp(2.35rem, 4.3vw, 4.4rem); }
.industry-guides .section-intro .kicker { color: #83dfbd; }
.industry-guides .section-intro .section-no { color: rgb(255 255 255 / .55); }
.industry-guides .section-summary { max-width: 610px; margin-top: 12px; color: #b9d4ca; font-size: .97rem; line-height: 1.55; }
.carousel-controls { display: flex; gap: 9px; align-self: end; }
.carousel-btn { display: grid; width: 46px; height: 46px; place-items: center; border: 1px solid rgb(255 255 255 / .45); border-radius: 50%; background: rgb(255 255 255 / .04); color: #fff; font: 600 1.08rem/1 var(--sans); cursor: pointer; transition: transform .2s ease, background .2s ease, color .2s ease, border-color .2s ease; }
.carousel-btn:hover { transform: translateY(-2px); border-color: #fff; background: #fff; color: #08271f; }
.carousel-btn:focus-visible { outline: 3px solid #83dfbd; outline-offset: 3px; }
.carousel-toggle { font-size: .72rem; }
.carousel-toggle-play, .carousel-toggle[aria-pressed="true"] .carousel-toggle-pause { display: none; }
.carousel-toggle[aria-pressed="true"] .carousel-toggle-play { display: inline; margin-left: 2px; }
.industry-carousel { position: relative; }
.industry-track { display: flex; gap: 22px; margin: -8px; padding: 8px; overflow-x: auto; overscroll-behavior-inline: contain; scroll-behavior: smooth; scroll-snap-type: x mandatory; scrollbar-width: none; }
.industry-track::-webkit-scrollbar { display: none; }
.industry-card { flex: 0 0 38%; min-width: 310px; scroll-snap-align: start; scroll-snap-stop: always; background: #f8f5ec; color: var(--ink); box-shadow: 0 18px 42px rgb(0 0 0 / .22); transition: transform .35s cubic-bezier(.16,1,.3,1), box-shadow .35s ease; }
.industry-card a { display: flex; height: 100%; flex-direction: column; color: inherit; }
.industry-card:hover { transform: translateY(-6px); box-shadow: 0 25px 56px rgb(0 0 0 / .3); }
.industry-media { position: relative; display: block; overflow: hidden; background: #dfe8e2; }
.industry-media::after { content: ""; position: absolute; inset: 0; box-shadow: inset 0 -42px 48px -40px rgb(0 0 0 / .55); pointer-events: none; }
.industry-media img { width: 100%; aspect-ratio: 16/9; object-fit: cover; transition: transform .6s cubic-bezier(.16,1,.3,1); }
.industry-card-body { display: flex; flex: 1; flex-direction: column; padding: 25px 26px 27px; }
.industry-card-top { display: flex; align-items: center; justify-content: space-between; margin-bottom: 15px; padding-bottom: 12px; border-bottom: 1px solid var(--rule); }
.industry-card-top .kicker { color: var(--accent); }
.industry-card-no { color: var(--ink-3); font: 600 .72rem/1 var(--sans); letter-spacing: .12em; }
.industry-card h3 { margin: 0 0 11px; font: 600 clamp(1.45rem, 2.1vw, 1.85rem)/1.08 var(--serif); letter-spacing: -.02em; text-wrap: balance; }
.industry-card p { margin-bottom: 23px; color: var(--ink-2); font-size: .88rem; line-height: 1.52; }
.industry-card .story-meta { margin-top: auto; padding-top: 2px; }
.industry-card .story-meta b { float: right; color: var(--accent); }
.industry-card a:hover h3 { color: var(--accent); }
.industry-card a:hover img { transform: scale(1.055); }
.carousel-footer { display: grid; grid-template-columns: minmax(160px, 1fr) auto; gap: 24px; align-items: center; margin-top: 24px; }
.carousel-footer p { margin: 0; color: #a9c6bb; font-size: .68rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.carousel-progress { height: 2px; overflow: hidden; background: rgb(255 255 255 / .18); }
.carousel-progress span { display: block; width: 10%; height: 100%; background: #83dfbd; transform-origin: left; transition: width .4s cubic-bezier(.16,1,.3,1); }

.field-note { position: relative; overflow: hidden; background: #d8f16c; border-block: 1px solid var(--ink); }
.field-note::after { content: ""; position: absolute; inset: 0; opacity: .12; background-image: linear-gradient(var(--ink) 1px, transparent 1px), linear-gradient(90deg, var(--ink) 1px, transparent 1px); background-size: 40px 40px; pointer-events: none; }
.field-note-grid { position: relative; z-index: 1; display: grid; grid-template-columns: .65fr 1.7fr .65fr; gap: 60px; align-items: center; min-height: 410px; padding-top: 60px; padding-bottom: 60px; }
.field-note-mark { display: flex; flex-direction: column; width: 145px; padding: 20px; border: 2px solid var(--ink); transform: rotate(-4deg); font-size: .72rem; letter-spacing: .18em; }.field-note-mark strong { font: 700 2rem/1 var(--serif); letter-spacing: -.03em; }.field-note-mark i { margin-top: 28px; font-style: normal; }
.field-note-copy blockquote { margin: 8px 0 20px; font: 600 clamp(2rem, 4vw, 3.7rem)/1.02 var(--serif); letter-spacing: -.035em; }.field-note-copy blockquote em { color: var(--accent); }.field-note-copy > p:not(.kicker) { max-width: 580px; color: #33412a; }.method-links { display: flex; gap: 24px; margin-top: 22px; }.method-links a { font-size: .78rem; font-weight: 700; border-bottom: 1px solid; }
.field-note-data { display: flex; flex-direction: column; padding-left: 28px; border-left: 1px solid rgb(17 18 19 / .4); }.field-note-data > span { margin-bottom: 12px; font-size: .68rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }.field-note-data strong { font: 600 2.2rem/1.05 var(--serif); }.field-note-data small { margin-top: 18px; color: #435036; line-height: 1.3; }

.picks-section { padding-top: 94px; }.picks-grid { display: grid; grid-template-columns: 1.35fr 1fr 1fr; gap: 30px; }.pick-card { border-top: 1px solid var(--ink); padding-top: 16px; }.pick-card a { display: block; color: inherit; }.pick-media { display: block; margin-bottom: 18px; overflow: hidden; }.pick-media img { width: 100%; aspect-ratio: 4/3; object-fit: cover; transition: transform .35s ease; }.pick-card-featured .pick-media img { aspect-ratio: 1.48; }.pick-card h3 { margin: 3px 0 10px; font: 600 1.4rem/1.16 var(--serif); }.pick-card-featured h3 { font-size: 2rem; }.pick-card p { margin-bottom: 14px; color: var(--ink-2); font-size: .88rem; line-height: 1.5; }.pick-card a:hover h3 { color: var(--accent); }.pick-card a:hover img { transform: scale(1.035); }

.topics-section { padding-top: 38px; padding-bottom: 100px; }.topic-index { border-top: 1px solid var(--ink); }.topic-index a { display: grid; grid-template-columns: 60px 190px 1fr 24px; gap: 22px; align-items: center; min-height: 95px; border-bottom: 1px solid var(--rule); color: inherit; }.topic-index a > span { color: var(--ink-3); font-size: .7rem; }.topic-index h3 { font: 600 1.35rem/1 var(--serif); }.topic-index p { color: var(--ink-2); font-size: .87rem; }.topic-index b { color: var(--ink-3); }.topic-index a:hover h3, .topic-index a:hover b { color: var(--accent); }

.editorial-author { padding: 85px 0; background: #eeece5; border-top: 1px solid var(--ink); }.author-grid { display: grid; grid-template-columns: 220px 1fr 160px; align-items: center; gap: 54px; }.author-portrait { position: relative; }.author-portrait img { width: 100%; aspect-ratio: 1; object-fit: cover; border-radius: 50%; border: 1px solid var(--ink); background: var(--paper); }.author-portrait span { position: absolute; right: -28px; bottom: 4px; padding: 8px 12px; background: var(--accent); color: #fff; font-size: .62rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; transform: rotate(-5deg); }.author-grid h2 { margin-bottom: 18px; font: 600 clamp(2rem, 4vw, 3.4rem)/1 var(--serif); letter-spacing: -.035em; }.author-grid > div:nth-child(2) > p:not(.kicker,.author-role) { max-width: 630px; color: var(--ink-2); }.author-role { margin: 20px 0 16px; font-size: .85rem; }.author-stamp { width: 150px; height: 150px; display: grid; place-content: center; text-align: center; border: 1px solid var(--accent); border-radius: 50%; color: var(--accent); transform: rotate(6deg); }.author-stamp strong { font: 600 2.8rem/1 var(--serif); }.author-stamp span { font-size: .62rem; font-weight: 700; line-height: 1.3; letter-spacing: .08em; text-transform: uppercase; }

.newsletter-band { margin-top: 0; background: var(--accent); color: #fff; border: 0; }.newsletter-band .newsletter { padding: 68px 0; }.newsletter-band .kicker { color: #a8e7cb; }.newsletter-band .newsletter-h { font-size: clamp(2rem, 4vw, 3.2rem); max-width: 16ch; }.newsletter-band .newsletter-sub, .newsletter-band .newsletter-consent { color: #cce8df; }.newsletter-band .newsletter-consent a { color: #fff; text-decoration: underline; }.newsletter-band .newsletter-form input[type=email] { border-color: #fff; }.newsletter-band .btn-primary { background: var(--paper); border-color: var(--paper); color: var(--ink); }.newsletter-band .btn-primary:hover { background: #e8f2ed; border-color: #e8f2ed; color: var(--accent); }.cta-band-editorial { margin-top: 0; padding: 64px 28px; }.cta-band-editorial .kicker { color: var(--accent); margin-bottom: 10px; }
.rankroi-logo--footer { width: max-content; max-width: 100%; }
.rankroi-logo--footer .rankroi-line-wrap { width: 100%; }
.footer-tag { max-width: 245px; margin-top: 18px; font-size: .9rem; line-height: 1.45; }
.footer-byline { margin-top: 8px; color: var(--ink-3); font-size: .82rem; }
.footer-byline a { font-weight: 600; }
.site-footer li a, .footer-bottom a { display: inline-flex; align-items: center; min-height: 24px; }

@media (max-width: 980px) {
  .editorial-hero-grid { grid-template-columns: minmax(0, 1.08fr) minmax(320px, .92fr); gap: 28px; }.editorial-hero-copy h1 { font-size: clamp(3.6rem, 7.2vw, 5.3rem); }.hero-brief { padding-left: 28px; }.lead-layout { grid-template-columns: 1fr; }.lead-side { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }.side-heading { grid-column: 1/-1; }.pathway { min-height: 350px; padding: 26px; }.ledger-item a { grid-template-columns: 34px 125px 1fr 80px 20px; gap: 16px; }.field-note-grid { grid-template-columns: .55fr 1.45fr; }.field-note-data { display: none; }.picks-grid { grid-template-columns: 1.2fr 1fr; }.pick-card:last-child { grid-column: 2; }.author-grid { grid-template-columns: 180px 1fr; }.author-stamp { display: none; }
  .industry-card { flex-basis: 54%; }
}
@media (max-width: 720px) {
  .container, .container-narrow { padding-left: 20px; padding-right: 20px; }.news-desk-inner { gap: 18px; }.news-desk a:nth-last-child(-n+2) { display: none; }
  .editorial-hero .container { padding-top: 20px; padding-bottom: 38px; }.editorial-hero-grid { grid-template-columns: 1fr; gap: 36px; padding-top: 38px; }.editorial-hero-copy { padding: 8px 0 0; }.editorial-hero-copy .hero-eyebrow { align-items: flex-start; font-size: .67rem; line-height: 1.45; }.editorial-hero-copy .hero-eyebrow span { margin-top: 5px; }.editorial-hero-copy h1 { max-width: 10ch; font-size: clamp(3.35rem, 15vw, 4.8rem); }.editorial-hero-copy > p:not(.hero-eyebrow) { margin-top: 23px; font-size: 1rem; }.editorial-hero .hero-actions { margin-bottom: 31px; }.hero-proof span { min-height: 64px; padding: 9px 8px; font-size: .57rem; }.hero-proof b { font-size: .66rem; }.hero-brief { padding: 34px 0 10px; border-top: 1px solid rgb(17 18 19 / .28); border-left: 0; }.hero-brief > .kicker { margin-bottom: 20px; }.hero-brief blockquote { max-width: 11ch; font-size: 2.45rem; }.hero-brief > p:not(.kicker) { font-size: .84rem; }.hero-actions .btn { width: 100%; text-align: center; }.lead-layout { padding-top: 48px; padding-bottom: 60px; gap: 38px; }.lead-story h2 { font-size: 2.35rem; }.lead-side { grid-template-columns: 1fr; gap: 0; }.side-heading { grid-column: auto; }.pathways-section { padding: 62px 0; }.section-intro { grid-template-columns: 36px 1fr; }.section-intro > .text-link { grid-column: 2; justify-self: start; }.pathway-grid { grid-template-columns: 1fr; }.pathway { min-height: 270px; border-right: 0; border-bottom: 1px solid #424644; }.pathway:last-child { border-bottom: 0; }.pathway-icon { margin: 22px 0 34px; }
  .industry-guides { padding: 64px 0 58px; }.industry-guides::after { top: 70px; }.industry-guides .section-intro { grid-template-columns: 36px 1fr; }.carousel-controls { grid-column: 2; justify-self: start; }.industry-card { flex-basis: 87%; min-width: 0; }.industry-card-body { padding: 21px 21px 23px; }.carousel-footer { grid-template-columns: 1fr; gap: 12px; }.carousel-footer p { justify-self: end; }
  .latest-ledger { padding-top: 68px; }.ledger-item a { grid-template-columns: 30px 92px 1fr 18px; gap: 12px; }.ledger-meta { display: none; }.ledger-copy > span:last-child { display: none; }.ledger-copy h3 { font-size: 1.05rem; }.field-note-grid { grid-template-columns: 1fr; gap: 35px; min-height: 0; }.field-note-mark { width: 118px; }.field-note-copy blockquote { font-size: 2.15rem; }.method-links { flex-direction: column; align-items: flex-start; gap: 10px; }
  .picks-grid { grid-template-columns: 1fr; }.pick-card:last-child { grid-column: auto; }.pick-card-featured h3 { font-size: 1.55rem; }.topic-index a { grid-template-columns: 34px 1fr 18px; padding: 18px 0; }.topic-index p { grid-column: 2; }.author-grid { grid-template-columns: 1fr; }.author-portrait { width: 150px; }.editorial-author { padding: 65px 0; }.newsletter-band .newsletter { padding: 54px 0; }
}

@media (prefers-reduced-motion: reduce) {
  .industry-track { scroll-behavior: auto; }
  .industry-card, .industry-media img, .carousel-btn, .carousel-progress span { transition: none; }
  .industry-card:hover { transform: none; }
}